What is SEO Pricing? As with most things in life, it’s complicated, yes. But in the end, it can be boiled down into three basic areas: Technology, Services, and Custom SEO Packages.
The range of potential answers offered varied greatly, from as low as $2,000 a month to over $20,000 a month. In answer, we wanted to clarify this question in such a way that paints a full picture of SEO pricing. We wanted to provide prospective customers & current customers with a comprehensive overview of the various costs associated with SEO in order to help them make an informed decision on whether or not SEO is right for them and their business. For those who are new to SEO, we encourage you to read as much as possible on the subject so that you are well-informed when making decisions about what type of SEO solutions with strategy down to a scienceare right for your company. For those who already know how SEO works, we encourage you to read on to discover some of the key areas of SEO pricing so that you can be better prepared for what is ahead.
There are many components of SEO pricing, including but not limited to SEO Packages, Search Engine Results Pages (SERPs), Search Engine Affiliates (SEO Affiliates), and of course, the actual SEO Service itself. In our experience, there are several common themes that run throughout the various areas of SEO pricing, each with its own unique set of price points. For example, SEO Packages are typically a lower monthly fee for a set number of website optimization tasks. With a large number of sites potentially affected by SEO, this is an excellent way to manage the initial investment whilst ensuring long-term sustainable results.
Search Engine Results Pages (SERPs) are charged according to the ROI that they generate for your enterprise-level business. The more accurate and relevant the search results that your SERPs produce, the more valuable your organic search marketing provides to your business. SEO Pricing for SERPs is driven by the quality of your content, the relevancy of your keywords to the queries that your user would present, and the competitive landscape that your specific business faces. As with SEO Packages, the more your SEO costs, the more value you receive back from your advertising budget. See post here too: https://en.wikipedia.org/wiki/Search_engine_optimization_metrics.
Another common theme that runs through SEO pricing is that of the SEO Tool. Most SEO Pricing includes a tool such as local clarity for a website, the Google+ Local feature for Google Places, Google Maps for driving traffic to a particular site, the Google Finance Business Portal and the Google AdWords tool for generating PPC advertisements. The aim of these tools is to provide your users with an effective online marketing experience and the relevancy of the information provided in each application is critical to achieving this goal. SEO Pricing incorporates the application of technologies that make these applications more effective and user-friendly, allowing your users to do what they do best – search, browse and buy!
SEO Pricing is determined by the method of measurements, such as the method of determining the Cost Per Sale or Cost Per Click, the use of fixed or variable pricing models, and the use of other indicators or metrics. The various aspects of SEO Pricing will also depend on the scale at which your enterprise-level business operates, including the number of pages on your website, the amount of traffic that your website generates on a daily basis, and the popularity of your particular niche. This is because if you have a popular niche with low competition, then your SEO Pricing will be on a high level. SEO Pricing also varies widely based on the type of SEO Services that you require, whether it is a one-off purchase or whether it is a more long-term strategy. You can get a free consultation here.